⭐️ Feminvest Award ⭐️

RETAIL ENTREPRENEUR OF THE YEAR 

POWERED BY AMAZON

Behind every strong retail business is an entrepreneur who has taken an idea, turned it into a product and built something people genuinely want.

Retail Entrepreneur of the Year, Powered by Amazon celebrates women who are building ambitious product-based retail businesses across the Nordics, with creativity, entrepreneurial drive and the potential to grow.

You can nominate yourself or someone you believe deserves to be recognised.

We are looking for female entrepreneurs who have made meaningful progress over the past year, whether through growth, innovation, expansion, customer impact or simply building something with real potential.

The winner will be announced and celebrated on stage at Fearless on 12 November at At Six in Stockholm.


DEADLINE TO NOMINATE 4 November 2026 at 23:59

Nominate Now


More Than an Award! An Opportunity to Grow

Retail Entrepreneur of the Year, Powered by Amazon is about more than recognising an outstanding female founder. It is also an opportunity to discover ambitious retail entrepreneurs across the Nordics and connect them with opportunities to grow.

The award is part of the wider collaboration between Feminvest and Amazon, including the Feminvest x Amazon Marketplace Accelerator Program.

The Marketplace Accelerator Program is designed for entrepreneurs building product-based businesses who want to learn more about selling, scaling and growing through Amazon Marketplace.

If you're building a product-based business and want to explore how Amazon could become part of your next stage of growth, you can also apply to the Feminvest x Amazon Marketplace Accelerator Program.

 Learn more & apply to the Marketplace Accelerator Program*


*Applying for the Award and applying to the Feminvest x Amazon Marketplace Accelerator Program are separate processes.

About the Award

Retail Entrepreneur of the Year, powered by Amazon celebrates a female entrepreneur building an ambitious product-based retail or e-commerce business.

We want to spotlight founders who are creating products customers love, building strong brands and showing the ambition and potential to grow into new markets.

Whether she is scaling online, expanding into physical retail or taking her brand internationally, we want to hear her story.

Who Can Be Nominated?

  • Female founders and co-founders
  • Product-based retail or e-commerce businesses with an active product on the market
  • Businesses based in Sweden, Norway, Denmark or Finland 
  • Both self-nominations and nominations of someone else are welcome

What Are We Looking For?

The jury will consider:

  • Entrepreneurial drive – the founder's vision, ambition and ability to build
  • Business progress – meaningful achievements and development during the past 12 months
  • Customer proposition – a strong product or brand with clear customer value
  • Growth potential – potential to scale into new customers, channels or markets
  • Innovation & differentiation – what makes the company or founder stand out

You don't need to be the biggest company in the room. We are looking for momentum, ambition and a founder building something worth watching.

Know a founder who belongs on this stage?


Nominate Now

Nominate yourself or someone you believe deserves to be recognised.

Photo byDavid FoodphototastyonUnsplash

What Does the Winner Receive?

  • Recognition on the FEARLESS stage on 12 November, in front of Feminvest's community of founders, investors and business leaders.
  • Visibility through Feminvest
  • An opportunity to connect with Amazon and a chance to join the Feminvest x Amazon Marketplace Accelerator Program
  • A dedicated winner package by Amazon designed to support the company’s next stage of growth

Additional prize details will be announced shortly.


What Happens Next?

Nominations

4 October – 4 November

Final selection

5-11 November. The winner will be contacted directly ahead of FEARLESS.

The Winner

The winner will be recognised live on stage at FEARLESS on 12 November, in front of Feminvest's community of founders, investors and business leaders.

Why Nominate an Inspiring Founder?

Great female retail entrepreneurs deserve to be discovered, celebrated and given opportunities to grow.

    By submitting a nomination, you can:

    • Shine a spotlight on an entrepreneur building an exciting retail business
    • Give her the opportunity to be recognised on stage at FEARLESS
    • Introduce her to the Feminvest community of founders, investors and business leaders
    • Open the door to learning more about the Feminvest x Amazon Marketplace Accelerator Program
    • Help us discover the next generation of ambitious Nordic retail founders

    Self-nominations are warmly encouraged. If you are proud of what you are building, nominate yourself.


Nominate Now

Ready to Take Your Retail Business Further?

The Feminvest x Amazon Marketplace Accelerator Program is designed for entrepreneurs who are already selling products, or are preparing to bring a product-based business to market, and want to learn how to grow through Amazon.

Through a series of sessions with Amazon experts, participants get practical insights into building and scaling a retail business, including:

  • succeeding on Amazon Marketplace
  • real seller learnings and practical growth strategies
  • scaling smarter with AI
  • logistics and international expansion
  • visibility, advertising and deals
  • lessons from experienced entrepreneurs

One Amazon seller account can give businesses access to multiple European marketplaces, making the program particularly relevant for Nordic founders with international ambitions.

Coming up in Next Session November 17th:

Inside the Playbook

Real Seller Wins + Scaling Smart with AI

Apply to the Accelerator*

*Applying for the Award and applying to the Feminvest x Amazon Marketplace Accelerator Program are separate processes.

Feminvest

Feminvest’s vision is to equalize the opportunities to build, lead, and invest in companies. The goal is for more entrepreneurs, investors, and decision-makers to gain influence, visibility, and ownership. The conference brings together people who drive progress, share knowledge, and open doors for each other.

Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s most customer-centric company, Earth’s best employer, and Earth’s safest place to work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, and The Climate Pledge are some of the things pioneered by Amazon.